THE GOOD FOOD CFO
SOFTWARE
Tools, resources & expert guidance created specifically for food founders.
move from uncertainty to Clarity
✓ Figure out when you can quit your day job
✓ See if your pricing is profitable, in every channel
✓ Learn which channels to grow, and which to avoid
✓ Know how much cash you need to grow
✓ Make your next decision backed by real numbers
“I DON'T THINK ANYONE SHOULD BUILD A CPG BUSINESS WITHOUT THIS TOOL”
Eve Cohen
Founder, Monday Monday
“EVERY FOOD FOUNDERS FIRST STOP SHOULD BE THE GOOD FOOD CFO”
Alli Ball
Founder, Retail Ready
simple by design
understand
your costs
Build your products with our simple calculator to see exactly what each one costs to make - ingredients, packaging & labor included.
see what’s
profitable
Your product margins,
sales channel profitability
& the financial health
of your business - all calculated for you.
grow
confidently
See what different growth paths look like - projected profitability, cash flow & funding needs. Choose your path & track your progress!
THIS ISN’T JUST SOFTWARE.
YOU’RE PART OF AN EXPERT-LED COMMUNITY OF FOUNDERS CHANGING OUR FOOD SYSTEM ONE PROFITABLE BUSINESS AT
A TIME.
The software shows you your real margins, your financial health, your growth scenarios. The expert guidance helps you figure out what to do about it.
1:1 Call with Sarah
Talk through your business, your goals, and your biggest questions with a CFO who specializes in food businesses.
Weekly Office Hours
Bring a real decision you're working through. Get perspective from Sarah and a community of founders at similar stages.
Resource Library
Videos, guides, and courses on the financial fundamentals of running a food business — at your own pace.
Pre-Launch Brands
- Product Builder & Cost Calculator
- Pricing & Margin Calculator
- Financial Audit w/ CFO Insights
- Growth Planner
- Cash Flow & Investment Calculator
- Financial Goal Tracker
- 1:1 Onboarding Session
- Monthly Office Hours
For the founder who wants to build toward launch with a clear, numbers-backed plan for profitable growth.
BRANDS IN BUSINESS
- Product Builder & COGS Calculator
- Product Pricing & Channel Margin Tools
- Financial Audit w/ CFO Insights
- Growth Planner
- Cash Flow & Investment Calculator
- Financial Tracker
- 1:1 Onboarding Session
- Weekly Office Hours
For the founder ready to trade financial guesswork for a clear, numbers-backed plan for profitable growth.
When I set out to change our broken food system, I thought I’d do it from a farm or in my own independent grocery store - I didn't think it would look like this!
I got involved in food after real, whole foods healed my severe acne when harsh chemicals and pharmaceuticals couldn't. That experience sent me deep into the local food system—from farmer's markets to teaching cooking classes, to food sourcing and co-founding a pop-up grocery.
That grocery closed because we couldn't make the financials work. And I soon realized how many other good food businesses suffered the same fate despite amazing products and raving fans. How would we ever change our food industry if good food businesses can't succeed?
Through various roles in regional food a solution became clear: good food founders needed financial strategies unique to their business, not based on ‘industry standards’ or Fortune 500 playbooks, or competitor business models.
I founded Sarah Delevan Consulting in 2017, offering Fractional CFO and Consulting Services to help founders identify and execute customized financial strategies. Since then I've helped hundreds of food founders achieve financial sustainability through our "profitability by design" framework.
Today, The Good Food CFO creates the tools, content, and community that help purpose-driven food businesses thrive from pre-launch through their first $1 million in revenue. Together we’re changing our broken food system, one profitable business at a time.
Sarah Delevan, CEO
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No, you can subscribe for a single month and cancel anytime. We want this software to be valuable and frequently used in your business so we hope you stick around, but we also want to alleviate the pressure of having to lock into a long-term commitment. Your business has its seasons and we want to make sure we’re here for you when you need us most.
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Nope! Office Hours is an optional value-added service included with your subscription that brings together a community of food founders all using the software as they launch and grow their business. Office Hours provides you with the opportunity to get your financial questions answered by Sarah, 1-on-1 in a small group setting.
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That means you’re an OG! Thanks so much for your support! You don’t need the software but it does offer more tools — like our COGS calculator (which we didn’t offer before), Quickbooks Sync which speeds up the process for getting monthly financial insights, and the software connects ALL of your financial data in one place like never before. Most find it easier to use than spreadsheets, and you get CFO insights from Sarah throughout + weekly Office Hours at no additional cost.
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Inside the software, Sarah provides CFO insights via clickable videos and onscreen icons. Insights can include: how your product margins impact your cash flow, key takeaways about your business financials, next steps for improving profitability, and how to set the right financial goals for your business. If you want even deeper insights and feedback on your financials, join Sarah in CFO Office Hours.
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YES! Our goal is to make this software intuitive to use, walking you through the process step-by-step with supportive videos and tips every step of the way.
You also have access to a free 1-on-1 onboarding call with Sarah after you subscribe. You’ll find the link to schedule in your welcome email. -
Due to the digital nature of the software, all sales are final. There are no refunds or transfers, but you can cancel your subscription at any time.
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Yes! We’ve seen too many founders launch a business without all of the information and tools needed to succeed, and it’s a big part of why we created this software.
Our Pre-Launch subscription level is designed to help founders from day one, as you develop your recipes, begin to test your products and consider pricing and sales strategies the software and Office Hours help you create a winning and profitable strategy. -
Our software is designed for food business founders operating without a CFO or strategic financial partner.
No matter how many years you’ve been in business, how high or low your revenue is, how complicated or simple your business model is…the software is designed to help you understand your finances, make smart strategic decisions and grow your business profitably - with confidence.
DANIELLE LUTSKY
Plantidote Foods
KELLY ABBOTT
Unleashed Coffee
MICHELLE BRYAN
Sweet Maddie’s Cookies