THE GOOD FOOD CFO
SOFTWARE
Software, resources & expert guidance created specifically for food founders.
move from uncertainty to Clarity
✓ Figure out when you can quit your day job
✓ See if your pricing is profitable, in every channel
✓ Find out which channels to grow and which to avoid
✓ Know how much cash you need to grow
✓ Make your next decision backed by real numbers
simple by design
connection
get
guidance from day one
Meet with Sarah to talk about your business, goals, and biggest questions. Get support in CFO Office Hours.
clarity
see
your financial picture
Your real product margins, channel profitability and financial health, all
in one place.
confidence
Plan
your next
big move
Compare growth scenarios, understand your funding needs, and move forward with confidence.
over 70%of food brands fail.
Not because their products aren’t good - but because they didn’t have a financial strategy.
We’re here to change that.
The software shows you your real margins, your financial health, your growth scenarios. The expert guidance helps you figure out what to do about it.
1:1 Call with Sarah
Talk through your business, your goals, and your biggest questions with a CFO who specializes in food businesses.
Weekly Office Hours
Bring a real decision you're working through. Get perspective from Sarah and a community of founders at similar stages.
Resource Library
Videos, guides, and courses on the financial fundamentals of running a food business — at your own pace.
The software is where you work. Sarah is who you work with.
“I DON'T THINK ANYONE SHOULD BUILD A CPG BUSINESS WITHOUT THIS TOOL”
Eve Cohen
Founder, Marcellus Foods
“EVERY FOOD FOUNDERS FIRST STOP SHOULD BE THE GOOD FOOD CFO”
Alli Ball
Founder, Retail Ready
For Pre-Launch Brands
- Access to the software as long as your subscription is active
- Margin Calculator
- Growth & Funding Simulator
- CFO Financial Insights
- Helpful How-To's throughout the Software
- Weekly Office Hours
- 1:1 Onboarding Session
For the Founder preparing for launch and focused on creating profitable products, the right margins, and a solid 1-year plan.
Complete Financial Strategy Software
- Pricing & Margin Calculator
- Financial Health Insights
- Sales Channel Growth Planner
- Funding Calculator
- Built-In CFO Insights at Every Step
- Resource Library - videos, guides & courses
- 1:1 Onboarding Session
- Weekly Office Hours
For the Founder who is ready to stop guessing and
start making decisions backed by real numbers.
When I set out to change our broken food system, I thought I’d do it from a farm or in my own independent grocery store - I didn't think it would look like this!
I got involved in food after real, whole foods healed my severe acne when harsh chemicals and pharmaceuticals couldn't. That experience sent me deep into the local food system—from farmer's markets to teaching cooking classes, to food sourcing and co-founding a pop-up grocery.
That grocery closed because we couldn't make the financials work. And I soon realized how many other good food businesses suffered the same fate despite amazing products and raving fans. How would we ever change our food industry if good food businesses can't succeed?
Through various roles in regional food a solution became clear: good food founders needed financial strategies unique to their business, not based on ‘industry standards’ or Fortune 500 playbooks, or competitor business models.
I founded Sarah Delevan Consulting in 2017, offering Fractional CFO and Consulting Services to help founders identify and execute customized financial strategies. Since then I've helped hundreds of food founders achieve financial sustainability through our "profitability by design" framework.
Today, The Good Food CFO creates the tools, content, and community that help purpose-driven food businesses thrive from pre-launch through their first $1 million in revenue. Together we’re changing our broken food system, one profitable business at a time.
Sarah Delevan, CEO
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No, you can subscribe for a single month and cancel anytime. We want this software to be valuable and frequently used in your business so we hope you stick around, but we also want to alleviate the pressure of having to lock into a long-term commitment. Your business has its seasons and we want to make sure we’re here for you when you need us most.
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We currently offer two tiers, one for Founders who are working toward the launch of their business “pre-launch”, and one for Founders who are actively “in business”. If you’re working toward your launch choose Tier 1, and if you’re actively in business, choose Tier 2.
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Nope! Office Hours is an optional value-added service that brings together a community of food founders all using the software as they launch and grow to their first million in revenue, and provides you with the opportunity to get your financial questions answered by Sarah, 1-on-1 in a small group setting.
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Unlike the software subscription, Office Hours subscriptions do not automatically renew. This ensures that you opt in for support only when you need it.
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That means you’re an OG! Thanks so much for your support! You don’t need the software but it does offer some benefits above and beyond what the spreadsheets do— namely that in the software all of your data is connected, most find it easier to use than spreadsheets, and you get CFO insights from Sarah throughout. In the very near future, the software will also include brand new tools that were never available in a spreadsheet version.
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Inside the software, Sarah provides CFO insights via clickable videos and onscreen icons. Insights can include: how your product margins impact your cash flow, key takeaways about your business financials, next steps for improving profitability, and how to set the right financial goals for your business. If you want even deeper insights and feedback on your financials, join Sarah in CFO Office Hours.
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YES! Our goal is to make this software intuitive to use, walking you through the process step-by-step with supportive videos and tips throughout.
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Due to the digital nature of the software, all sales are final. There are no refunds or transfers, but you can cancel your subscription at any time.
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