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About Hero Desktop About Hero Mobile

The Good Food CFO offers founders a partnered approach to financial strategy from pre-launch to your first $1 million in revenue.

See the software
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We’re on a mission to change our broken food system, one profitable good food business at a time.

BE PART OF THE MOVEMENT
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When I set out to change our broken food system, I thought I’d do it from a farm or in my own independent grocery store - I didn't think it would look like this!

I got involved in food after real, whole foods healed my severe acne when harsh chemicals and pharmaceuticals couldn't. That experience sent me deep into the local food system—from farmer's markets to teaching cooking classes, to food sourcing and  co-founding a pop-up grocery.

That grocery closed because we couldn't make the financials work. And I soon realized how many other good food businesses suffered the same fate despite amazing products and raving fans. How would we ever change our food industry if good food businesses can't succeed?

Through various roles in regional food a solution became clear: good food founders needed financial strategies unique to their business, not based on ‘industry standards’ or Fortune 500 playbooks, or competitor business models.

I founded Sarah Delevan Consulting in 2017, offering Fractional CFO and Consulting Services to help founders identify and execute customized financial strategies. Since then I've helped hundreds of food founders achieve financial sustainability through our "profitability by design" framework.

Today, The Good Food CFO creates the tools, content, and community that help purpose-driven food businesses thrive from pre-launch through their first $1 million in revenue. Together we’re changing our broken food system, one profitable business at a time. 

Sarah Delevan, CEO

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Keisha, VP of Operations


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Chelsea, Podcast Producer & Member Support


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100% JARGON-FREE
We translate financial concepts into plain English that food founders actually understand and can act on immediately
Partnered Approach
We succeed only when our founders succeed - we're invested in their long-term profitability, and offer a partnered approach to financial strategy and implementation
Meet Founders Where They Are
We start with each founder's current knowledge level and business stage, never assuming they should know more than they do
Relentless Improvement
We continuously evolve our tools and approach based on real founder feedback and changing market needs
Radical Accessibility
We price our tools so pre-launch and early-stage founders can afford financial strategy tools when they need them most
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Browse the brilliant good food founders who are part of our Good Food community.

Good Food CFO

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DANIELLE LUTSKY

Plantidote Foods

KELLY ABBOTT

Unleashed Coffee

MICHELLE BRYAN

Sweet Maddie’s Cookies