Software, coaching, and community that help independent food founders build something profitable and built to last.
Transforming Our Broken Food System
Most advice pushes food founders to grow fast and sell, consolidating our food system further. Every sale means less control over where our food comes from, and less real choice. We're working toward the opposite: independent businesses profitable enough to stay independent, building lasting wealth for their teams and communities.
Today
~75%
of grocery is owned by 22 corporations
→
Our goal
50%
market share for independent food businesses
Democratizing Financial Strategy
Financial tools and expert guidance shouldn't be a luxury.
For too long, the tools and expert guidance to build a profitable business have been reserved for big companies with big budgets — locked behind jargon, expensive consultants, and Fortune 500 playbooks that don't fit how food businesses actually work. We're changing that.
Through software, coaching, and community, we put CFO-level tools and expert guidance within reach of every independent food founder — affordable, jargon-free, and built for the stage you're in.
When I set out to change our broken food system, I thought I'd do it from a farm or in my own independent grocery store - I didn't think it would look like this!
I got involved in food after real, whole foods healed my severe acne when harsh chemicals and pharmaceuticals couldn't. That experience sent me deep into the local food system—from farmer's markets to teaching cooking classes, to food sourcing and co-founding a pop-up grocery.
That grocery closed because we couldn't make the financials work. And I soon realized how many other good food businesses suffered the same fate despite amazing products and raving fans. How would we ever change our food industry if good food businesses can't succeed?
Through various roles in regional food a solution became clear: good food founders needed financial strategies unique to their business, not based on ‘industry standards’ or Fortune 500 playbooks, or competitor business models.
I founded Sarah Delevan Consulting in 2017, offering Fractional CFO and Consulting Services to help founders identify and execute customized financial strategies. Since then I've helped hundreds of food founders achieve financial sustainability through our “profitability by design” framework.
Today, The Good Food CFO creates the tools, content, and community that help purpose-driven food businesses succeed, from pre-launch to a thriving business. Together we're changing our broken food system, one profitable business at a time.
Sarah Delevan,
CEO
Keisha,
VP of Operations
Chelsea,
Podcast Producer
Browse the brilliant good food founders who are part of our Good Food community.
