For Pre-Launch Brands
Figure out what your product really costs, price it for profit, and build a numbers-backed plan for year one.
$29/month · Cancel anytime.
You've got the product.
Now come the numbers.
Maybe you're doing the math in your head, or getting so much conflicting advice on where to launch or how to grow, you feel less sure about the whole thing.
You don't want to guess whether this can work.
You want to know exactly how to build.
We've got what you're looking for
It's our proven method for building a food business that truly makes money, at any size.
The Good Food CFO software walks you through the process and handles the math. A food industry CFO and bookkeeper are by your side to guide you — so every move is backed by real numbers and expert insights.
Product Cost Calculator
Know your COGS
Build every product to see exactly what it costs to make.
Easily update costs as they change and see how it impacts the numbers.
Pricing & Margin Calculator
Price for profit
Set prices and see your true margin on every product, in every channel.
Know which sales will actually make you money.
Growth Scenarios
Build your launch plan
Model your first year — pricing, volume, and costs — and see the path to a profitable launch before you commit.
Move forward with confidence.
Cash Management
See your long-term cash picture
Project your cash months out to see your runway and know you'll have the cash to grow.
Launch knowing you'll have what it takes.
Connect your tools
from day one
Link the accounting, banking & bill pay tools you already use — for real-time cash insights, right from the start.
The software is where you build and pressure-test your financial strategy — and you're never doing it alone.
1:1 Onboarding Call
Talk through your business, your goals, and biggest questions — and get a custom setup plan.
CFO Office Hours
Bring a real decision you're working through. Get perspective from Sarah and a community of founders at similar stages.
Bookkeeping Office Hours
Setting up your financials for the first time? Doing your own bookkeeping? Get guidance and support from Jenn.
Resource Library
Videos, guides, and courses on the financial fundamentals of running a food business — at your own pace.
Matt, Harvest Chocolate
“We went from projecting $3,000 in losses in August to actually being $5,000 profitable.”
Everything included, at two simple monthly prices.
Pre-Launch
- Product Cost Calculator
- Pricing & Margin Calculator
- Growth Scenarios
- Cash Management
- Bank connections & real-time cash flow
- 1:1 Onboarding Call
- CFO Office Hours
- Bookkeeping Office Hours
- Resource Library
- Community of Founders
$29/per month
Get StartedPre-Launch
+ Cash Flow
- Product Cost Calculator
- Pricing & Margin Calculator
- Growth Scenarios
- Cash Management
- Bank connections & real-time cash flow
- 1:1 Onboarding Call
- CFO Office Hours
- Bookkeeping Office Hours
- Resource Library
- Community of Founders
$35/per month
Get StartedNo annual commitment — cancel or upgrade to “In Business” anytime.
When my own grocery closed because we couldn't make the financials work, it opened my eyes to how many other independent food businesses suffered the same fate — despite amazing products and raving fans. How would we ever change our food industry if independent food businesses can't succeed?
Through various roles in regional food, a solution became clear — and in 2017 I founded Sarah Delevan Consulting to help founders identify and execute customized financial strategies. Since then, I've helped hundreds of food founders achieve financial sustainability through our Profit by Design framework.
Let's Talk
Not sure it's the right fit — or not sure you're ready yet?
Let's talk it through.
That's what support every step of the way means.
Do I have to commit to the monthly subscription for a certain # of months?
No, you can subscribe for a single month and cancel anytime. We want this software to be valuable and frequently used in your business so we hope you stick around, but we also want to alleviate the pressure of having to lock into a long-term commitment. Your business has its seasons and we want to make sure we're here for you when you need us most.
Do I have to opt into CFO Office Hours?
Nope! Office Hours is an optional value-added service included with your subscription that brings together a community of food founders all using the software as they launch and grow their business. Office Hours provides you with the opportunity to get your financial questions answered by Sarah, 1-on-1 in a small group setting.
Does Sarah sort out my business finances for me?
Inside the software, Sarah provides CFO insights via clickable videos and onscreen icons. Insights can include: how your product margins impact your cash flow, key takeaways about your business financials, next steps for improving profitability, and how to set the right financial goals for your business. If you want even deeper insights and feedback on your financials, join Sarah in CFO Office Hours.
I'm not tech savvy. Will I be able to understand this software?
YES! Our goal is to make this software intuitive to use, walking you through the process step-by-step with supportive videos and tips every step of the way.
You also have access to a free 1-on-1 onboarding call with Sarah after you subscribe. You'll find the link to schedule in your welcome email.
Are there refunds?
Due to the digital nature of the software, all sales are final. There are no refunds or transfers, but you can cancel your subscription at any time.
I'm just getting started with my business idea, can the software help?
Yes! We've seen too many founders launch a business without all of the information and tools needed to succeed, and it's a big part of why we created this software.
Our Pre-Launch subscription level is designed to help founders from day one, as you develop your recipes, begin to test your products and consider pricing and sales strategies the software and Office Hours help you create a winning and profitable strategy.
I've been in business for years but need help with my finances, is this software a good fit?
Our software is designed for food business founders operating without a CFO or strategic financial partner.
No matter how many years you've been in business, how high or low your revenue is, how complicated or simple your business model is...the software is designed to help you understand your finances, make smart strategic decisions and grow your business profitably - with confidence.