The Good Food CFO

For nonprofits, incubators, accelerators
& shared kitchens

Know every member has what it takes to succeed

Software and coaching that give food entrepreneurs a solid plan, a path to profitability, and the right funding to get there.

The Good Food CFO member insights dashboard shown on a laptop

How do partner organizations get food entrepreneurs capital-ready?

The outcome every program wants to avoid

A program connected an entrepreneur with a $30,000 loan meant to grow her business. She ended up taking a second job to make the payments.

Closing the Gaps

From “I Need Funding” to a Plan That Works

We help programs find and close gaps in financial knowledge and planning, so your members become capital-ready.

Product Cost Calculator

Know their COGS

Entrepreneurs build out every recipe and product to see exactly what it costs to make.

The foundation for every pricing decision.

Know their COGS

Pricing & Margin Calculator

Price for profit

After products are built, entrepreneurs set prices and see true margins on every product in every channel.

Clarity on which products and sales channels actually make money.

Price for profit

Growth Scenarios

Find a path to profitability

Entrepreneurs can model several options for revenue growth to find the best path to profitability.

A numbers-backed plan they can build on.

Find a path to profitability

Cash Management

Get capital-ready

They see the funding their plan requires, then project cash months out to confirm they can cover loan repayments.

The right funding, at the right time.

Get capital-ready

Real-Time Cash Insights

Stay on track to their goals

No more relying on month-end reports. Entrepreneurs see how revenue, spending, and profit are pacing to targets.

Early warning before they fall behind.

Stay on track to their goals

A time-saving system

Their bank accounts, accounting, and bill pay tools connect, so their numbers come in automatically.

QuickBooks
Xero
Stripe bank connections
Settle

Emma, Hot Bread Kitchen

“It's been so helpful to see on the dashboards the amount of startup capital needed. Our members didn't used to be able to connect those dots.”
1 of 2: Emma, Hot Bread Kitchen

For Your Organization

Member Data
You Can Act On

Follow every member's progress, coach with their real numbers, and share the results with the funders who support your work.

Member Insights

Track your members' progress

Your partner dashboard shows where each entrepreneur is in the process, their 12-month targets, and how they're tracking toward their goals. All color-coded for insights at a glance.

See who's on track and who needs a hand.

Track your members' progress

Coaching Support

Expert
guidance,
built in

Every subscription includes weekly office hours with a food finance expert. Programs can add 1:1 coaching or team training when they want more.

Your team doesn't have to be the finance experts.

Expert guidance, built in

Show Your Impact

Share your results with funders

Annual, high-level outcome reporting to share with funders, boards, lenders, and partners.

Independent food businesses are investable. Now we can prove it.

Custom Built

Every partnership is built around your program and your members. You choose the pieces that fit.

Tiered software discountsProfit By Design WorkshopCohort Financial Education SessionsDedicated Office Hours1:1 Coaching SessionsCoach-the-Coach team trainingAggregate Impact ReportsMember Insights & Dashboard

Let's talk through the options and find the right fit for your organization.

How It Works

Getting started

01

Choose your number of seats

Discounts apply when you buy 10 or more seats at a time. Seats you haven't assigned yet never expire, so activate them as entrepreneurs are ready.

02

Choose your add-on services

Pick the extras that fit your program, like Cohort Office Hours, workshops, train-the-trainer, or 1:1 coaching sessions.

03

We set up your access

Your entrepreneurs get a custom link to claim their seats, and your team gets access to the Member Insights dashboard.

Book a call to talk through your program or see a software demo.

FAQs
Who is this for?

Organizations that support food entrepreneurs — nonprofits, incubators, accelerators, and shared kitchens — whose members are making sales or getting ready to.

How much does a partnership cost?

Partnership pricing and discounts vary based on the number of software subscriptions purchased and the custom package you build. Set up a call with Sarah to share your organization's goals and discuss pricing for your program.

Is there a minimum number of members?

There's no set minimum. Discounts are tiered and increase with the number of subscriptions purchased, but even smaller groups can get custom support tailored to your organization.

Can we start with a workshop or a conversation?

Yes. The best first step is a connection call or a workshop to explore what fits your program and your members.

Book a call
When should our members start using the software?

Early — but not right away. Once an entrepreneur has proven there's a general business model and done some basic work, the software and coaching come in as they turn the idea into an actual business.

Can the software help our members get outside funding?

Yes. Whether or not your organization funds members directly, most will need outside funding at some point. A path to profitability built in the software helps you recommend entrepreneurs to lenders, grant programs, and investors with confidence — and helps them ask for the right amount.

What's included for our members?

That's up to you! Our standard available inclusions are listed in the Custom Built section above — and we're committed to learning about your program and members and finding new ways to meet their needs and your organizational goals.

What does the partner dashboard show?

The partner dashboard is available to organizations that cover software subscriptions on behalf of their members and have their members' approval to share progress for coaching.

The dashboard shows each member's progress through the four key sections of the Profit by Design framework, their 12-month financial targets and progress toward them, the entrepreneur's stated financial goals and biggest challenge for clear coaching focus, and a notes section where Sarah and coaches can track wins and struggles for future sessions — all color-coded for at-a-glance understanding.

Can we use the data to report to our funders?

Yes. Aggregate, anonymized data is provided to partner organizations on an annual basis, and can be shared with funders and potential supporters to show your impact and opportunities.

Who can see our members' financial data?

Identifiable member data is only visible to Sarah and your chosen organization members.

We do not share or sell user data.

We do issue periodic reports using anonymized data across all users — to show impact, need, industry trends and benchmarks, and more — which all users consent to in our terms and agreements.

Is this only for food businesses?

Yes. The Good Food CFO software and coaching are designed specifically for food businesses — CPG brands, food service, caterers, independent grocery and retail, cafés and restaurants, bakeries, ranchers, fishers, and more.

Get your members capital-ready