Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.

Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place.
In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing.

The Good Food CFO is evolving.
In this special bonus episode Sarah is sharing what is next for The Good Food CFO, and how we can take this movement to the next level.

Most food businesses fail because they run out of cash. The secret to avoiding that fate is having the right product margins. In this episode, Sarah is demystifying margins and sharing how to improve the cash flow and financial success of your good food business.

There has been a lot of talk recently about the “need” to implement accrual accounting instead of cash accounting if you are, or plan to be, seeking investment for your Good Food Business.

In this episode, Sarah is joined by Danielle Hayden, Founder and CEO of Kickstart Accounting. Sarah and Danielle are breaking down cash and accrual accounting, and why the method you choose matters to your business.

Sitting down with the creator of what many have called the best bagel in the country.

Most people think of restaurants when they hear Food Service, but it is much more than that. This is a sales channel full of opportunity.

If building a business on your own terms includes selling your products via your brand’s own website, and you want to drive traffic to your site, this is the episode for you!

In this episode of the Good Food CFO Podcast I am joined by Brady Delong. He is an 8-year veteran of the Natural CPG Space, building Hen of the Woods as their COO and National Sales Director.

As we begin a new season, the biggest questions are: What Now? How do we continue to disrupt? How do we create real change? And how do we move this revolution forward together? These are the questions I ponder on today’s episode. I don’t have all the answers yet, but I do have a pretty good idea about where to start, and that is with you!