The Good Food CFO Podcast
Food Industry Finances are unique, and no one understands them better than The Good Food CFO.
New Episodes Weekly
Episode 55 :: Breaking Down Cash vs Accrual Accounting with Danielle Hayden
There has been a lot of talk recently about the “need” to implement accrual accounting instead of cash accounting if you are, or plan to be, seeking investment for your Good Food Business.
In this episode, Sarah is joined by Danielle Hayden, Founder and CEO of Kickstart Accounting. Sarah and Danielle are breaking down cash and accrual accounting, and why the method you choose matters to your business.
Episode 53 :: Disrupting Food Service with Kim Bryden
Most people think of restaurants when they hear Food Service, but it is much more than that. This is a sales channel full of opportunity.
Episode 52 :: How to Make the Most of Your Google Ad Spend with Andy Janaitis
If building a business on your own terms includes selling your products via your brand’s own website, and you want to drive traffic to your site, this is the episode for you!
Episode 47 :: Benefits of Brand Strategy Beyond Revenue Growth with Asha Mody
In this episode of The Good Food CFO Podcast I am joined by Asha Mody, a certified brand strategist, award-winning designer and the founder and Chief Brand Officer of Mindsy Design.
Episode 46 :: Creating Product Pages that Sell with Anna Bradshaw
In this episode of The Good Food CFO Podcast I am joined by Anna Bradshaw, a copywriter and content strategist specializing in website copy and email marketing for CPG brands. Anna’s approach combines data-driven research with a proven copywriting process to create rich, flavorful brand messages that generate more sales online.
Episode 45 :: How to Maximize Your Event ROI with Lindsay O’Donnell
In this episode of The Good Food CFC Podcast I am joined by Lindsay O’Donnell - she is the owner and founder of Piquant Marketing. A digital marketing agency of visionaries, creatives, and marketers who grow food brands ready to change the world.
Episode 44 :: Using Data to Individualize Your Audience with Shannon Hiller-Webb
In this episode of The Good Food CFO Podcast we’re back to celebrating Small Business Month (May) with another bonus episode! For this mini-feature episode I am joined by Shannon Hiller-Webb
Episode 42 :: Adjusting Your Quarters to Fit Your Business with Ashley Sutterfield
In this episode of The Good Food CFO Podcast we are continuing our celebration of National Small Business Month (May) and we’ll continue all month long with bonus episodes. Each mini-episode will feature the owner of a small business in the world of Good Food sharing their experiences and “aha” moments. For this mini-feature I am joined by Ashley Sutterfield
Episode 39 :: How to Scale Your Production with Ashley Sutterfield
In this episode of The Good Food Podcast Ashley Sutterfield is back! She is the founder and director of Sage Expert, which she founded after seeing food entrepreneurs constantly struggling to understand when and what to do to grow their businesses.
Episode 36 :: Product Viability + Business Profitability with Adam Pollack
In this episode The Good Food CFO Podcast I am joined by Adam Pollack, Vice President of Marketing at Rodeo CPG. Together we are discussing the foundational elements of ensuring that your product is viable and then how you go about ensuring that you can build a profitable business around that product.
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