support the good food cfo podcast
AND get Access to the benefits that mean the most to you!
What is a baboyot?
We know the food industry needs to change, and it won’t change unless good food businesses are successful.
A BABOYOT is a Good Food Founder with the awareness and financial confidence to build a business on their own terms. (BABOYOT = Building A Business On Your Own Terms 😉) Someone who understands the realities of working within the food industry, and as a result has the courage to look past the “unicorn” mentality of traditional business media.
A BABOYOT understands:
That we need Good Food businesses of all sizes
That their channel strategy should be as unique as their business
And that their own level of debt and risk tolerance should inform their decision making
The Good Food CFO is on a mission to Build Financial Confidence, Redefine Equitability in our food system and Revolutionize our Food Industry.
The Good Food CFO podcast is our public platform to challenge the status quo, create transparency in an industry that thrives (and profits) on secrecy, and to highlight good food founders who are successfully building businesses on their own terms, in an effort to encourage and support others to become BABOYOTs too.
We have big, hairy, audacious goals of growing our platform to reach and support hundreds of thousands of founders and create real and lasting change.
Becoming a BABOYOT Member is a direct investment in helping us to achieve this goal and our mission.
In return for your support, we're excited to continue offering weekly, ad-free podcast episodes, member benefits that our community has told us they value most, and regular updates on the revolution!
Updated membership = Updated Benefits
get access to the benefits that matter most to you.
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Join in on the conversation. Get to know your peers. Ask Sarah your burning financial questions, and even take part in live financial coaching with The Good Food CFO!
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As a BABOYOT member, we’ll feature your brand as a supporter on the podcast. Think of it like your own commercial!
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Whether it’s specific strategies, a deeper dive, or just a great story, you’ll find clips from your favorite episodes that were created just for you.
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You’ll receive a 10% discount on The Good Food CFO tools and services, when you select an annual membership plan.
goodbye plus(+) membership.
hello baboyot membership!
When Sarah founded Sarah Delevan Consulting in 2017, her focus was on what she called the Financial Success Formula. From day one, she worked with founders on letting go of industry standards and embracing their unique path to profitability.
Then in 2020, after years of having these conversations with founders behind the scenes, Sarah knew it was time to take the conversation to a wider audience, and The Good Food CFO Podcast was born. From the beginning of the podcast, we have had “BABOYOT” episodes, the first was episode 23 with Katie Mleziva, and we’ve aired 11 episodes since that have explored the different ways that good food founders are building businesses on their own terms.
the history of baboyot
In 2022, during a company retreat in Joshua Tree, The Good Food CFO evolved from a podcast to a full on movement. Everything we talked about was centered on helping founders build a business on their own terms. In fact, it dominated so much of our conversation that we coined the term “BABOYOT” and we’ve used it internally ever since. And while we know that building a business is a serious thing, we also think it should be fun. So we’re bringing BABOYOT to the community through our updated membership.